OnSideUp provides creative strategic solutions utilizing social branding, content development, and other branding & media-related elements. We combine traditional & emerging media with research, vision, trends, and social values to create something unique and exciting, and then utilize our network to fund it, provide the final polish, and launch it into the stratosphere. In addition we recognize the growing intersection between product marketing and business development, including the need to attract financing in a crowded marketplace.
OnSideUp builds upon the success of its predecessor company Stunt Double Industries which from 2007 to 2018 developed brands such as Pan Am, Schott NYC, and of Iron & Oak. At its core OnSideUp is about keeping up with the ever-changing world associated with brands and licensing as well as the evolving nature of moving image content and social media, all of which are now essential to capturing the eyes, ears and minds of consumers.
We are an integral part of our clients’ business, utilizing our skills in research, licensing, and branding and promotions through social media to raise our clients to a new level of self-awareness. By expertly recognizing your brand DNA, we are able to combine external data with your needs to enact monumental change within your business and all it’s avenues, from your image and social media across licensed platforms to those sales and your bottom line.
COORDINATE YOUR VISION: It’s time to launch your ideas into action. Let our expertise in recognizing the raw potential of an idea coupled with decades of experience in production, market research, and branding assure you we are the spark needed to bring your project aflame.
RELIABLE RESPONSIBLE FUNDING: OnSideUp considers serious and financially advantageous projects for itself and its investors. We have worked hard to establish lasting relationships with a wealth of investors that place their trust in our judgement and ability. Collaboration with us and our investors promises a guided path through the finances and physical growth of your project and builds the foundation for a thriving partnership. We are prepared to function as your project’s mentor, guide, and backbone across all finances, including and not limited to equity investment, pre-sales financing, tax incentives, rebates, and crowdfunding.
UNIVERSAL EXPOSURE: The beginning of every project offers a wealth of branding and marketable opportunities. Branding is a specialty of ours. We are prepared to handle all responsibilities involved with managing and representing your intellectual property, obtaining merchandising and licensing rights, and maximizing the potential of your vision becoming reality.
START YOUR SUCCESS STORY NOW: With directors, producers, creative consultants, and Wall Street financiers within our ranks, we have the knowledge and the ammunition to fire off any idea and ensure it to hit its mark. We are confident in our ability to produce any sort of TV series, feature film, or video project.
- Screenplay and content development and analysis
- Screenplay and content rewrites
- Presentation development
- Screenplay placement with the right production company & director
- Social media promotion
- Creative planning including pre- and post-production marketing
- Project fundraising
- Development of licensed properties for screenplays or content
- Licensing trademark and property development
OnSideUp is about content. Even among clients with limited resources, big things can happen along with the right idea. Our focus is on making surreality a reality – to break the dream sequence. We develop a strategy via our planning process, integrate both external data and internal information to create genuine insight and action, and inject that directly into the filmmaking process. We take an idea, and turn it into a script. We take a script, and turn it into a movie. We take a movie, and turn it into a blockbuster.
BRANDING: What separates one brand from another is the unique story / impression associated with it. A brand is a promise of satisfaction, happiness and trust. A great brand will not declare how great it is, instead it permits the consumer to exude its virtues. When OnSideUp collaborates with a brand, the first call to order is to glean the BRAND DNA: the emotional world of connection and desire above and beyond the raw ingredients of the product or service. From this, we dig for the relevant emotional connections or cues for the development of the BRAND IMAGE: the outward projection of the personality and lifestyle fantasy of the brand that lives inside the consumer’s mind. With these ingredients, we are able to evolve a strategic plan that best solves the unique challenges of each brand.
SOCIAL: We lead effective and organic engagements in social networks. Most of what passes for “social network advertising” today are annoying banners and text links that don’t connect to the social graph in any meaningful way. Our strategy is to make connections on social networks a two-way conversation. Through well-placed content we connect with and to our consumers, utilising various social networks to maximize engagements and brand awareness. This requires a tight working relationship with leading developers of social applications, key blogs, and a strong technology platform to bring it all together.
Our team includes a healthy mix of brand strategists, writers and social application hackers. The world of social media is being shaped and reshaped every day. There is no perfect solution to advertising within social media. Our interfaces include atypical networks as well as the ongoing development of cutting edge solutions including mobile applications and Augmented Reality barcoding, to name a few.